As it is truly said “Beauty lies in the eyes of the beholder”, in the same way an effective web design is judged by the users of the website and not by the owner. There are many factors that affect the usability of a website and it is not about how good it looks, but also how easy it is to use.
You must have noticed the websites that are not well designed tend to perform poorly - high bounce rates, low pages per visit, low time on site, website downtime and low conversion rates. Sometimes, design wise the website is amazing but due to it loading speed users move away. So make sure that your website is hosted with the best hosting service that fulfills all your requirements. There are companies which offer cheapest web hosting services that are very affordable for businesses who are just starting out.
So, what makes an effective web design? Listed below are the 9 key principles of effective web design that will make your website aesthetically pleasing, engaging, easy to use and effective.
A good web design always serves the needs of the users. Do you notice that your visitors come to your website looking for information, some type of interaction, or entertainment? Your each web page needs to have a clear purpose and should fulfill a specific purpose need for your website users effectively.
Using a spectrum of colors can go a long way to enhance the user experience. Using contrasting colors not only makes text and background easier to read on the eye but also creates balance and harmony. Vibrant colors creation a feeling of emotion and should be used delicately. For example, they’re best for buttons and call to actions. Lastly, white spaces or negative space is also as important and effective at giving your website a modern and uncluttered look.
Images say a lot about who you are, and choosing the right images for your website help in brand positioning and connecting with your target audiences. Always go for high quality photos. If you’re short on budget, you can look for images at iStock.
You can also consider using videos and infographics as it is an easy and effective way of communicating your message.
4. Grid Based Layouts:
Never place the content randomly on your web page, it creates a haphazard appearance that looks messy and is also not very readable. Use grid based layouts, that will arrange your content into sections, boxes, lines and columns that line up and and give a balanced look.
5. Fast Loading Time:
6. Mobile Friendly:
Nowadays, accessing websites from multiple devices is becoming very common. So, it is important to consider whether your website is mobile friendly or not. If it’s not, then I’d suggest you either rebuild your website to make it responsive, or you can build a dedicated mobile site which means a separate website optimised specifically for mobile users.
You can create a beautiful and functional website by keeping these design elements in mind. If you are planning on creating a website and are looking to get the design right from the ground up, all you need is these principles to help you get things right in the first attempt.